12-15 December 2019, Khulo – EU-supported training in practical marketing for the first RD grant competition beneficiaries was conducted in Khulo municipality. In total, 20 beneficiaries attended the four-day workshops that aimed to teach guesthouse owners how to use practical marketing tools in their business.

The training was provided with the support of EU under ENPARD Khulo project and was conducted by PMC Research Center trainers Mariam Tabagari and Giorgi Berechikidze.

The training process was full of practical marketing tools. Representatives of guesthouse businesses created profiles in various social networks to rise own company’s awareness and sales. Practical issues were reviewed in detail during the training: determination of target segment and positioning, marketing strategy, creation and managing Booking.com and Airbnb.com accounts, creation and managing of Google My business and profile pages in social networks. Training participants will continue to manage already created social and business pages within knowledge gained at the training to increase their visibility and income.

The training was very practical. It helped me to create social page for my guesthouse, and I have registered on Booking.com and Airbnb.com. Those activities will help me to attract more guests and my revenues will increase as well’’ – noted Eter Meladze, owner of guesthouse ‘’Karavani’’.

The Project is implemented by the Caritas Czech Republic in Georgia (CCRG) in partnership PMC RC and Croatian Rural Development Network (HMRR) with the financial support of European Union, under the European Neighborhood Programme for Agriculture and Rural Development in Georgia – ENPARD II

The EU is supporting agriculture and rural development in Georgia through its ENPARD Programme. Implemented since 2013 with a total budget of EUR 179.5 million, the main goal of ENPARD is to reduce rural poverty in Georgia. The first phase of ENPARD in Georgia focused on developing the potential of agriculture. The second and third phases of ENPARD focus on creating economic opportunities for rural population that go beyond agricultural activities. More information on ENPARD is available at: www.enpard.ge.